Paid Search

Google Ads that convert clicks into booked jobs.

We build and manage Search, Performance Max, Local Service Ads and Call-Only campaigns around one number: your cost per booked customer — not your cost per click.

Built and managed directly inside Google Ads — no third-party black box.

3.6x

avg. return on ad spend (ROAS) across active Google Ads accounts

google.com/search?q=emergency+plumber
Ad www.yourbusiness.com

24/7 Emergency Plumbing — Same-Day Service

Cost per booked job -38%
+42% CTR
01

What's Included

Everything needed to turn google ads into revenue.

Full account build or teardown and rebuild of your existing Google Ads account

High-intent keyword research mapped to real buyer language, not guesswork

Call tracking and conversion tracking wired into Google Analytics 4 (GA4), Google Ads and your customer relationship management (CRM) system

Landing pages built (or optimized) specifically for the ad, not your homepage

Negative keyword management to stop wasted spend within week one

Weekly bid and budget optimization based on cost-per-booked-job, not vanity click-through rate (CTR)

Local Service Ads (Google Guaranteed) setup for trades and professional services

Transparent monthly reporting call — plain English, no jargon

We could hand you a strategy deck. We'd rather hand you the results.

02

Our Process

How we run google ads.

01

Audit and Account Architecture

We map your services, service areas and margins, then architect campaigns around the jobs that are actually profitable for you.

02

Tracking First, Ads Second

Before we spend a dollar, we install call tracking and conversion tracking so every lead is attributable to the keyword that produced it.

03

Launch and Aggressive Optimization

First 30 days are optimization-heavy — daily search term review, negative keywords, bid adjustments by time/location/device.

04

Scale What Converts

Once we know your true cost-per-customer, we scale winning campaigns and cut the rest — this is where ROAS compounds.

03

Proof It Works

Real results from google ads campaigns.

Multi-location Physiotherapy Group Physiotherapy and Chiropractic

“New-patient bookings up 94% within 6 months, with cost-per-booked-patient down 38% as campaigns matured.”

+94%

New patient bookings

-38%

Cost per booking

5

Locations scaled together

Regional Towing & Recovery Fleet Towing

“Average time-to-call dropped under 15 minutes and monthly booked jobs from paid search increased 2.4x.”

2.4x

Booked jobs from paid search

<15min

avg. time-to-call

-22%

Cost per booked job

*Illustrative examples based on typical outcomes for these industries — see all results.

FAQ

Questions about google ads.

Ask us directly

Most accounts start generating qualified calls and form fills within the first 5-10 days. Meaningful ROAS data usually takes 3-4 weeks of spend to stabilize.

No. We work month-to-month after an initial 90-day optimization window, because that's how long real bid data takes to mature.

It depends on your industry and market competitiveness — we'll give you a realistic number on your strategy call rather than a generic minimum.

Both, along with Local Service Ads and Call-Only campaigns where they fit. We choose the campaign mix based on what actually produces booked jobs in your market, not a one-size-fits-all template.

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