Marketing for law firms that turns searches into signed cases.
Personal injury, family law, criminal defense and estate planning firms trust us to fill their calendar with qualified consultations — not just clicks.
$210
avg. cost-per-qualified-consultation, case-type dependent
The Problem
What's holding most law firms back.
High cost-per-click on legal keywords with no visibility into which cases actually close
Website that doesn't build enough trust to convert a stressed, high-stakes searcher
Leads that turn out to be unqualified, out-of-area, or the wrong practice area
No system to track which marketing channel actually produced signed retainers
Your competitors are running the same three Google ads everyone runs. We build the one they're not.
Our Approach
How we grow law firms.
Practice-area landing pages engineered to build trust fast (credentials, results, reviews) before asking for the call
Tight geo and practice-area targeting on Google Ads to cut wasted spend on unqualified clicks
Call tracking tied to your intake process so we know which keyword produced a signed case, not just a call
Local search engine optimization (SEO) focused on the moments people search in crisis — "near me," "free consultation," specific charges or injury types
Proof It Works
What working with us looks like for law firms.
Challenge: Spending heavily on broad legal keywords with no visibility into which clicks actually became signed retainers.
Approach: Rebuilt account structure around practice-area and geo-specific ad groups, tight negative keyword management, and call tracking tied to intake outcomes.
“Cost per signed case down 31%, with qualified consultation volume up 74% in the first two quarters.”
+74%
Qualified consultations
-31%
Cost per signed case
3
Practice areas scaled
*Illustrative example based on typical outcomes for this industry — see all results.
Recommended For Law Firms
The services we typically pair for this industry.
Google Ads
Learn moreSearch Engine Optimization
Learn moreAI Search Optimization (GEO)
Learn moreWebsite Design and Development
Learn moreSales and Return on Ad Spend Scaling
Learn moreGoogle Business Profile Boosting
Learn moreBusinesses in this industry usually come to us chasing one of these outcomes:
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