Marketing for Law Firms B2B and B2C

Marketing for law firms that turns searches into signed cases.

Personal injury, family law, criminal defense and estate planning firms trust us to fill their calendar with qualified consultations — not just clicks.

$210

avg. cost-per-qualified-consultation, case-type dependent

$210
Growing
01

The Problem

What's holding most law firms back.

1

High cost-per-click on legal keywords with no visibility into which cases actually close

2

Website that doesn't build enough trust to convert a stressed, high-stakes searcher

3

Leads that turn out to be unqualified, out-of-area, or the wrong practice area

4

No system to track which marketing channel actually produced signed retainers

Your competitors are running the same three Google ads everyone runs. We build the one they're not.

02

Our Approach

How we grow law firms.

Practice-area landing pages engineered to build trust fast (credentials, results, reviews) before asking for the call

Tight geo and practice-area targeting on Google Ads to cut wasted spend on unqualified clicks

Call tracking tied to your intake process so we know which keyword produced a signed case, not just a call

Local search engine optimization (SEO) focused on the moments people search in crisis — "near me," "free consultation," specific charges or injury types

03

Proof It Works

What working with us looks like for law firms.

Personal Injury Law Firm

Challenge: Spending heavily on broad legal keywords with no visibility into which clicks actually became signed retainers.

Approach: Rebuilt account structure around practice-area and geo-specific ad groups, tight negative keyword management, and call tracking tied to intake outcomes.

“Cost per signed case down 31%, with qualified consultation volume up 74% in the first two quarters.”

+74%

Qualified consultations

-31%

Cost per signed case

3

Practice areas scaled

*Illustrative example based on typical outcomes for this industry — see all results.

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