Marketing for Electricians B2B and B2C

Consistent, high-ticket electrical jobs — booked, not chased.

From panel upgrades to EV charger installs, we help electrical contractors win the searches that turn into real, profitable jobs.

41%

avg. increase in high-ticket job inquiries

41%
Growing
01

The Problem

What's holding most electricians back.

1

Competing against national lead-gen aggregators reselling your own service area

2

Seasonal demand swings with no predictable pipeline in slower months

3

Ranking for broad terms that produce cheap, low-value service calls instead of big jobs

4

No tracking to show which jobs (panel upgrades, EV chargers, rewires) came from which campaign

Your competitors are running the same three Google ads everyone runs. We build the one they're not.

02

Our Approach

How we grow electricians.

Service-specific landing pages that separate high-ticket work (panel upgrades, EV chargers) from routine calls

Local Service Ads and Google Guaranteed badge setup to out-trust aggregator listings

Search engine optimization (SEO) targeting emergency and high-value service terms across every area you serve

Seasonal campaign planning to smooth demand and keep crews booked year-round

03

Proof It Works

What working with us looks like for electricians.

Regional Electrical Contracting Company

Challenge: Competing against larger electrical contractors for the same high-value panel-upgrade and EV-charger jobs, with ad spend spread thin across too many keywords.

Approach: Narrowed campaigns to the highest-margin jobs (panel upgrades, EV chargers, whole-home rewiring), added Local Service Ads for same-day calls, and built job-type-specific landing pages.

“Booked high-ticket jobs up 47%, with average job value up 22% as lower-margin service calls were deprioritized in favor of bigger installs.”

+47%

High-ticket jobs booked

+22%

avg. job value

-19%

Cost per booked job

*Illustrative example based on typical outcomes for this industry — see all results.

Recommended For Electricians

The services we typically pair for this industry.

All services

Businesses in this industry usually come to us chasing one of these outcomes:

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